Cookie Policy
At CleverBrands, we believe your online experience should be straightforward, useful, and respectful of your privacy.
This Cookie Policy explains what cookies are, how they may be used on cleverbrands.co, and how you can manage them.
1. What are cookies?
Cookies are small text files that websites may store on your computer, tablet, or smartphone when you visit them.
They can help websites function correctly, remember certain preferences, maintain secure sessions, and support essential technical features.
Some cookies are deleted when you close your browser, while others remain on your device for a specified period.
2. How we use cookies
CleverBrands aims to keep its use of cookies limited and relevant to the operation of our website.
Our current website theme does not include Google Analytics, advertising pixels, or dedicated marketing tracking tools.
However, WordPress, our hosting environment, and installed plugins may use cookies or similar technologies for website functionality, security, and administration.
We do not intentionally use cookies to create advertising profiles or track visitors across unrelated websites.
3. Essential cookies
Essential cookies may be used to support the operation, security, and administration of our website.
Depending on the website configuration, these may include cookies that:
- Support secure WordPress administrator sessions
- Maintain authentication for authorised users
- Help protect the website against misuse
- Support essential website functions
- Remember technically necessary settings
Cookies that are strictly necessary to provide a service requested by a visitor generally do not require prior consent under applicable EU cookie rules.
4. Analytics cookies
CleverBrands does not currently use an integrated website analytics platform such as Google Analytics.
We do not intentionally place analytics cookies through our website theme.
If we introduce analytics in the future, we will review the technology, update this policy, and request consent where legally required.
5. Advertising and marketing cookies
CleverBrands does not currently use integrated advertising tracking tools such as Meta Pixel or Google Ads conversion tracking.
We do not intentionally use marketing cookies to follow visitors across other websites or build behavioural advertising profiles.
If advertising or marketing tracking is introduced, we will provide the necessary information and obtain appropriate consent before activating non-essential tracking technologies.
6. Third-party services
Our website uses WordPress and may rely on hosting providers, security services, and other technical tools.
Some of these services may set or access cookies as part of their functionality.
The cookies used may change when website plugins, hosting configurations, or external integrations are updated.
We aim to use service providers responsibly and review additional tracking technologies before introducing them.
7. Managing cookies
You can manage or delete cookies through your browser settings.
Most modern browsers allow you to:
- View cookies stored on your device
- Delete individual cookies or all stored cookies
- Block certain cookies
- Restrict third-party cookies
- Adjust privacy and tracking preferences
Disabling certain essential cookies may affect website functionality, particularly administrator login or other features that depend on secure sessions.
8. Cookie consent
Where cookies or similar technologies require consent under applicable law, CleverBrands will seek that consent before using them.
Visitors will be given appropriate information and a genuine choice regarding optional tracking technologies.
Essential cookies that qualify for an exemption may operate without prior consent.
Our current website does not intentionally deploy non-essential analytics or advertising trackers through the theme.
9. Changes to this policy
We may update this Cookie Policy if we introduce new technologies, modify website functionality, or need to reflect changes in applicable law.
Any updates will be published on this page.
10. Related privacy information
For more information about how CleverBrands handles personal information, please read our Privacy Policy.
11. Contact
If you have questions about this Cookie Policy or how our website uses cookies, please contact CleverBrands through our website at https://cleverbrands.co.